What to include on a nail price list
A good nail price list answers the three questions a client has before she books: what do you offer, roughly what will it cost, and how long will it take. Keep it to one page or one slide so it can be read at a glance on a phone.
- Your business name, logo and Instagram handle, so a screenshot still leads back to you
- Services grouped under clear headings such as manicures, extensions, nail art and pedicures
- A price on every line, with "from" where the final cost depends on length or design
- The time each service takes, if you want to help clients plan their day
- A short line of policies, such as deposits, late arrivals and cancellation notice
- A booking link or phone number
Leave out anything you do not offer all year. A long menu with dusty options makes the whole list feel less confident.
How to price nail services
Start with your time and your costs, not with what the salon down the road charges. Work out how many hours you realistically book each week, what your products, rent and software cost, and what you need to take home. Our esthetician service price calculator walks through the same method for any appointment-based service, and you can run it with your own nail numbers. The pricing calculators page has more variations.
Then build prices in layers. A base service covers the core work. Length, shape and art are add-ons that take extra time and product, so they carry their own price. Removal is real work too, which is why gel removal and soak-offs deserve a line of their own instead of being thrown in for free.
Finally, check the result against your market. If your calculated price is far above what local clients pay, improve your speed, your retention or your positioning before you discount. If it is below, you may simply be undercharging.
Should you show 'from' prices?
Yes, for anything where the final price depends on the client's nails. Full sets, fills, overlays and add-ons like gems or extra length all vary, so "from $65" is honest and still gives clients a number to plan around.
Use a fixed price for services that are the same every time, such as a classic manicure or a gel pedicure. Mixing the two actually helps: clients see that you commit to a price when you can, and explain a range when you cannot.
Avoid wide ranges such as "$40 to $120". They look evasive and invite haggling. If a service really varies that much, split it into two lines, for example a short natural-length set and an extended set. Tick the "from" box beside any service in the tool above and it appears as "from $45" in your design.
How to list add-ons and nail art
Add-ons are where small salons quietly lose money, so list them clearly instead of pricing each one on the spot.
- Price simple art per nail, for example per accent nail, so four accent nails are easy to add up
- Group effects such as chrome, cat eye and glitter in one add-on line
- Use "from" for charms, gems and detailed hand-painted art, and say the final price is agreed before you start
- List repairs per nail, separate from new work
- Charge for extra length as its own line, because it uses more product and time
If your art varies a lot, add a short description such as "custom designs quoted at your appointment". It sets the expectation early and saves awkward conversations at the chair.
Where to share your price list (Instagram, booking page, front desk)
One price list can work in several places, which is why the maker exports more than one size.
Instagram post: download the 1080 by 1350 version and pin it to the top of your profile. Instagram Stories: use the 1920 tall version and save it to a Highlight called Prices, so new followers can find it in one tap. Booking page: upload the image next to your service list, or paste the text version so it can be found by search. Front desk and mobile setups: print the Letter or A4 PDF, slip it into a frame and keep a copy in your kit.
Whenever you change your prices, update every place at once. An outdated menu on one platform is the most common reason for awkward price conversations.
Common price list mistakes
- Hiding the prices. A menu without numbers makes clients message you to ask, which costs you time and loses the ones who do not
- Tiny text. If it cannot be read on a phone without zooming, it will be ignored. This tool shrinks text a little, then splits long menus into two slides to keep it readable
- Too many fonts and colours. One accent colour and one clean template look more expensive than five competing styles
- Forgetting removal, repairs and fills. These are the services that eat unpaid minutes
- No policies. A deposit and cancellation line prevents most no-show arguments before they start
- Never updating it. Review the list at least twice a year